Business Plan Development


The goal for most of you is to get investor funding for a great business idea. Writing a great business plan is a requirement for getting venture funding. It is not difficult to write a business plan or executive summary that looks good enough to get an initial investor meeting, but most business plans do not have the depth and rigor of real business planning and do not get funded.

Business planning is the process of planning ahead for success and then executing on that plan. This site goes through the elements of both business planning and the business planning documents you need to prepare in order to have a great chance of being funded.


The situation:

  • You are going full speed starting up/running your company...
  • You have an Executive Summary outlining your business idea...
  • Investors are interested, but you haven't seen any money...
  • You know you need a real business plan so more people can understand and fund your concept, but... planning is hard


A great business plan requires...

  • significant research and strategic thinking about the direction of the business
  • the entrepreneur to challenge deeply-held beliefs about the product/opportunity/market
  • time commitment away from running the business
  • a level of detail and process that are painful for the typical entrepreneur
  • Strategy is all about making choices...generally tough ones. 
  • The best strategies emerge from making the best choices
  • Exposes your idea/thinking to critique may also need market & industry data from here:
* Industry Intelligence  
Competitive Analysis 
Market Research


Your business plan is more than a hot product or hot market: 

Most entrepreneurs focus on either the market or the product - focus needs to expand beyond typical starting points

  • Investors look for integrated thinking.
  • They look at the --
    • competitive landscape and how it impacts the go-to-market strategy and pricing
    • which impacts the sales and distribution tactics and financial performance
  • You don't have to have every detail worked out, but your business plan must present an action plan to get there for every element in order to get past the angel or seed round of financing

Business planning is an iterative process of fact gathering, strategic planning, tactical planning, and review. The business plan is a document you write at the end of the process, and serves as the roadmap for your business for the next 12 to 18 months.


Sharpening Your Story - Outside Review:

  • An outside perspective and constant testing and revision during the business planning process is critical to sharpening your story - it is easy to be in love with our own idea.
  • Get at least 3-5 outside reviews (not including your mom)
  • Use friends, business leaders, Board members, consultants - anyone who has industry experience
  • Keep confidentiality in front of mind - keep tabs on confidential documents; get non-disclosure agreements signed if possible - though this is tough
  • The outside review process ought to hurt and challenge your thinking or you are not getting the preparation you need for the funding process

While subscription members receive all files on this site, some files from that package can be purchased individually without the need for a membership. These files are always shown with the "View Now" and "Add to Cart" buttons beside them.


Click Add to Cart to Buy Each Document - Download link for files provided immediately after purchase. As a reminder, subscription members receive these files in their private download area at no additional cost.



Business Planning Document Templates 

Click Each Link For Free View  Of Its Associated  Document Template

Place An Order

The complete set of business planning templates

Alternative preference? Another set of business planning templates

In this offer, we do your proven investment grade business plan for you. When completed, this is delivered as a MS Word document, along with an Excel spreadsheet model with the detailed financial forecasts for the Income Statement (or P&L), Balance Sheet, and Cash Flow Statement, and a PowerPoint Investor Presentation for your meetings with potential investors. The other document very often requested is the Business Plan Executive Summary, which will already be in the MS Word document as Section 1 of the plan. The cost to do this depends on how much of the work has already been done by you. In other words, sections of the plan on which we could spend less time, thus passing on that cost saving to you.


ID/Completion Description Price Buy Now
2- 4 days
You have already done the thinking, analysis, and research and could provide the documents on the following:
1. proof of customer needs
2. market size and growth rate
3. competition - top 3
4. swot - your strengths and weaknesses vs the competition
5. at least a rough financial forecasting model with assumptions defined

The above saves us the market research and analysis work, as well as the time to build the detailed financial model. Here, our main focus is to test the validity, completeness, and fundability of the plan as well as to develop and write the full set of business plan documents.
3 - 5 days
You have done everything above, EXCEPT the financial forecasting model. $1,599

4 - 7 days
You have done none or only very little of the above; meaning not enough to meaningfully save us time. $2,499





Still can't start? Use these business planning workbooks.
For Annual Subscription Members Only


Business Plan Development Workbook - 1 Business Plan Development Workbook - 2 Sample Business Plans MARKET, INDUSTRY, AND COMPANY, RESEARCH ADDITIONAL TEMPLATES
Business Plan Presentation - 1 Business Plan Presentation - 2 New Business, Product, and Startup Ideas Presentation and Report Charts and Graphics - Big Time Saver! Industry & Market Intelligence


Plus, A Complete Business Letter Library For Subscription Members


Order of Outside Review:

  • Test with "friendly" reviewers first - trusted friends with business expertise - those who know you are early in the planning process - but don't waste your time on those who won't give hard, frank feedback
  • Test with friends of friends with relevant business expertise next as "practice" for the investment community
  • Finally take your story to the Investors

Solid planning produces several documents that describe the business venture and each document serves a different purpose in the funding process.


Document Type



Primary Use

Executive Summary

2-3 page document giving the highlights of your business opportunity and expected results

*    Investors

*    Management candidates

*    Partner candidates

*   Overview of business concept; designed to get the first meeting

Investor Presentation

10-15 page PowerPoint overview of business and business strategy

*    Investors

*   Overview of business concept, markets, and operational strategy; designed to get to the 2nd meeting

Business Plan Presentation

30-50 page PowerPoint document describing all elements of the business and business strategy.  More user friendly than written business plan.

*    Company management and employees

*    Investors AFTER first set of meetings

*  Detailed description of idea/product, markets, business and operations strategy, and expected financial results

Written Business Plan/Private Placement Memorandum (PPM)

40-60 page document describing all elements of the business and business strategy; PPM additionally includes legal/financial introduction and risk factors

*    Written Plan: Company management and employees

*    PPM: Investors

*Written plan: Detailed description of idea/product, markets, business and operations strategy, and expected financial results

*PPM: Fundraising Document - business plan PLUS risk factors


PLUS, all of the documents above must be backed up by a rigorous financial planning and forecasting model.


Once you're done with your plan documents you are ready for the fundraising process:

  • Start making contacts in the investment community before your plan is done
  • Prepare for in-person meetings. The depth of your planning and knowledge of what is off the page of the summary Investor Presentation slides will make the difference - this is why planning is often more important than the written pitch!
  • Debrief after every investor meeting - think about the questions you were asked and how you can better prepare for the next meeting - don't schedule your most important meeting first.
  • Once you are on the Investor radar screen, you will likely deliver documents about your opportunity in the following order:

1. Executive Summary - Sent to VC, preferably not "cold" but with reference from mutual contact

2. Investor Presentation - 1st in-person meeting material

3. Business Plan/PPM - Deliver this once VC is interested in more detail

4. Due Diligence Binder - Research reports, actual financial results, operating details, etc


Crafting a Business Plan Presentation:


The following slides present the components of a good business plan (whether written or in slide format)

  • 0-50 slides describing major elements: concept, business strategy, operating plans, and expected financial results. 10-15 page subset can be used as leave-behind investor pitch
  • Graphical in nature to powerfully and simply convey complex ideas; tells the whole story
  • Complete and simple enough to be used by anyone in the startup firm to explain and sell venture opportunity and enough depth that investor can use to sell colleagues

Download "How To Do It" Business Plan Books, Courses, and Investor Pitch Videos
Annual Subscription Members Only

How To Get Funding Books How To Prepare and Present a Successful Business Funding Request Venture Funding Methods


Entrepreneurship Course

Build Your Team Business Plan Pitch Entrepreneurship Fundamentals
Lecture-1 Lecture-2 Lecture-3
Lecture-4 Lecture-5  


You will need RealPlayer to view the videos below - If you don't have it, click on the image below for free download.


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Are questions preventing you from making a decision? Contact us and we will answer them.