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The
Business
Development Knowledge Network
Marketing
Plan Development Templates
| Build Strong Business Cases |
| Definitions & Procedures |
| Development Template |
| Case Example |
50 Questions To Rate Your New Product Launch
Competitive
Analysis
Templates
Mergers
& Acquisitions
Templates
Purpose
Of The Marketing Plan
Why prepare one?
A marketing plan helps you establish, direct and
coordinate your marketing efforts. Preparing a marketing plan forces you
to assess what's going on in your marketplace and how it affects your
business. It also provides a benchmark for later measurement. Often,
simply embarking on the process of preparing a marketing plan guides you
in developing a successful marketing strategy.
Who reads it?
Just as a road map guides you on a journey, a
marketing plan guides you and your staff to reach your goals; it keeps
you from getting off- course.
Representatives from organizations that plan to lend
you money or invest in your business require a business plan–and your
marketing plan is a critical component of that business plan.
What is it?
A marketing plan contains information about your
company and its products, marketing objectives and strategies, as well
as how you will measure the success of your marketing activities. It
describes all the marketing activities you'll perform during a specified
time period (usually one year). You'll also include any background
information and research results you used to select those marketing
activities. Finally, you'll document the costs associated with your
planned marketing activities as well as the measurements you'll use to
determine success.
Most often, a marketing plan is a component of a
business plan. A business plan basically states how you plan to run your
company–what your goals are, how much money it will take to achieve
your goals and what activities you'll perform to achieve your goals.
Marketing, obviously, is one of those activities. Marketing plans sometimes
stand alone but should always support and be closely linked to a
company's business objectives.
You need to have a thorough understanding of the
following points to develop a marketing plan:
- your products or services and their features and benefits
- the problem, need or desire your product or service solves or meets
for your customer
- your target market and its characteristics and buying habits
- current and potential competing products or services
When should I prepare one?
Ideally, you will develop your first marketing plan
as a component of your overall business plan before you launch your
business. If you're already in business without a written plan, however,
develop one now with your goals for the next 12 months in mind.
Update your plan on a regular basis. Last year's
strategy may not work given this year's market conditions. Prepare
reminders to review and update your marketing plan about every quarter,
but at least annually.
The templates below provide all you need to build creative and comprehensive marketing plans.
| Marketing Templates | Click Box For Free View of Each Document | Click Box to Buy Each Document - Annual Membership Not Required. Download link will be sent to your email. Some mail systems incorrectly route the email to SPAM/Bulk folder, so please check there if not in your inbox. |
| Marketing Plan Document - REV08 |
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| Marketing Budget Development Model - REV10 |
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| Marketing Plan Presentation - REV09 |
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| Guidelines and Tactical Plan For Trade Show Success - TS01 |
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| Trade Show Expense Budget Development Model - TS02 |
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| Sales Forecast Model I - REV02 |
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| Sales Forecast Model II - REV03 |
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| Product Requirements Definition - REV04 |
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| Product Design Document - REV05 |
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| Functional Specifications Requirement - REV06 |
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| Product Launch Sequence - REV07 |
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| Sales Plan Builder Tool I - REV01 |
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| Sales Plan Builder Tool II - REV11 |
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| Competitive Analysis Templates | Click Box For Free View of Each Document | Click Box to Buy Each Document - Annual Membership Not Required. Download link will be sent to your email. Some mail systems incorrectly route the email to SPAM/Bulk folder, so please check there if not in your inbox. |
| Tool to Conduct & Prepare A Competitive Analysis Report - CA01 |
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| SWOT Analysis Customizable Template - CA02 |
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